Audience Reseach

My targeted audience/fans range from the ages of 15-20 years. I decided upon the 'teen' stage of adolescence, as teenagers look to music as a powerful social force that also taps into an individual’s personal identity, memories and mood.

The target audience will be fun, music loving people. They will like Indie/friendly grunge music. They will be upbeat and quite artistic people. The band members themselves fit this description and are very passionate about their music. There album cover shows their randomness and artistic side, as it's quite subtle and unique.

“Music is well-known to connect deeply with adolescents and to influence identity development, perhaps more than any other entertainment medium,” said the study authors."

The genre of music that GoldBloom produce, 'Friendly Grunge' which also suits this targeted audience. GoldBloom believe that their music should be approached by people who are a fan of their music not because of their look or style, these 'people' are around the target age group that have been selected. However it can be argued that fans/teenagers look up to their favourite bands as 'role models' people who 'inspire' them, surely plays into that aspect? If you look at current music bands, for example, 'The Gorrilaz' have a repeated slogan 'Reject False Icon's', this slogan is purposely made to challenge the audience to care about the music rather than the performer. The cartoon characters are purposely made to look dirty, greasy and unshaven, quite scary looking to forward their belief of their slogan. Their music video's are also purposely set in a 'Distopian World' to go against the idea that everything is perfect which current artists try to promote in their videos. This can be argued that the band are 'experimental' through the fact that they took a dangerous risk to go against 'The norm' of music artists who represent themselves as the audiences pleasure.

This representation to 'The Gorrilaz' is very similar to GoldBloom as they have always said that they do not have a specific look, they just wear what they want to wear, which relates to their casual approach to music.

The music industry today has become all about the 'image'. I think that we all have to take a step back and remember that we are hear to listen to the quality of music, not what the artist looks like. For example, popular solo artist Adele is popular for her voice, not for the way she looks. She is different to other solo artist like Kylie, and Madonna, they were purely popular because of their look, much like Lady Gaga. Adele's videos consist of the artist just singing, not like all the other video's of artist trying to 'out do' each other through who has 'The best dance Moves'. This back's up Andrew Goodwin's theory of these days videos are being used to advertise the artist/band positive persona.

"It is only importance of their role of advertising themselves to the public."